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Palladium 1,492.96/oz

Why Invest in Gold? Top Reasons to Consider

October 18, 2023

Investing in gold has become an increasingly attractive option for investors seeking a stable and secure store of value. Gold has historically maintained its worth over time, thanks to its limited supply and continued high demand. While other assets fluctuate drastically according to economic conditions, gold typically holds steady or increases in value when uncertainty arises.

For these key reasons, gold satisfies those looking to diversify their portfolios and protect savings from the threat of inflation or currency depreciation. Its reputation as a safe haven during volatile periods further underscores gold’s relevance in any prudent investment strategy.

This blog post explores the key reasons behind gold’s appeal and value as an investment asset. A closer look at gold’s historical performance as a store of wealth through different economic cycles will help illustrate why it continues to attract widespread investment interest. Additionally, analyses of gold’s ability to hedge against inflation and currency devaluations strengthen the case for its inclusion in a diverse portfolio. 

The piece also touches on gold benefitting from its scarcity given supply is relatively inelastic in comparison to growing long-term demand. With geopolitical and economic uncertainty persisting.

Why To Buy Gold For Investment?

There are several compelling motivations for investment in gold bullion and gold-related assets. For starters, gold is a stable store of value and a hedge against inflation. Whereas paper currencies continuously lose purchasing power, gold maintains its intrinsic worth over the long run.

This quality serves as a powerful argument for including gold in a balanced portfolio seeking to preserve savings. Gold is also negatively correlated to the US Dollar and other fiat currencies. When uncertainties arise regarding monetary policy and the prospects of currencies, gold tends to benefit as investors flock to its stable attributes.

Historical Value of Gold

Gold’s enduring value is evidenced by its extensive history as a widely accepted medium of exchange. For over 2,500 years, gold has maintained its purchasing power and use in trade despite geopolitical upheavals and evolutions of commerce. Even today, central banks around the world hold significant reserves in gold bullion due to its international credibility. 

Throughout periods of war and peace, inflation and deflation – gold’s intrinsic worth is demonstrated by its consistency in buying similar quantities of goods over extended time horizons. This distinguishes it from fiat currencies which have continually lost purchasing power compared to gold over the decades and centuries.

why to buy gold

Inflation Hedge

Perhaps gold’s greatest characteristic as a store of value lies in its proven track record as an effective hedge against inflation. When prices accelerate across whole economies, gold customarily rises concomitantly. This inverse relationship arises since higher inflation erodes the real value of fiat currencies over time. Between 1970-2021, US inflation amounted to over 1,000% according to the CPI weighing system. 

Yet within this period, gold increased in dollar terms by over 4,000% and maintained similar buying power to the dollars of the 1970s. In times of currency debasement, this quality reassures investors that gold ownership shields long-term purchasing capability. 

Currency Devaluation

Inextricably tied to gold’s performance during inflation periods is its appreciation resulting from currency debasement. When nations engage in competitive devaluations – whether deliberate or via unstable monetary policy – it damages the real buying power of those currencies over the long term.

This phenomenon has manifested repeatedly such as within the late-2000s Eurozone sovereign debt crisis or periodic US Dollar declines against other major currencies. 

By owning an alternative monetary asset unaffected by individual nations’ economic tribulations and policies, gold offers a prudent means to safeguard savings. Its permanent, universal acceptance and consistently limited supply enable it to maintain real worth regardless of any single fiat currency’s fluctuations. 

Safe Haven in Geopolitical Uncertainty

Geopolitical turbulence recurrently spurs investors towards gold’s shelter. Wars, regional conflicts, shifts in trade relations or other sources of international unease historically incited gold demand. Recent examples include bullion’s 2020 surge during initial COVID economic lockdowns or periodic gold rallies related to Middle East conflicts. 

Even potential changes to long-standing global security frameworks tend to benefit gold. With a fluid security landscape, many preserve wealth through an asset unaffected by any single nation’s belligerence or stability. Gold also gains favour during elevated stock market volatility driven by geopolitical angst.

why should you buy gold

Limited Supply of Gold

Unlike fiat currencies whose supply may be increased virtually without bounds, gold’s scarcity lends prominence to its long-term investment qualities. Global above-ground stockpiles of gold bullion are estimated at roughly 200,000 total tons discovered since ancient civilizations first unearthed gold—a relatively constrained amount. 

New mine production supplies less than 3,000 tons annually while total estimated provable global reserves would be depleted within decades at today’s mining rates. This limited supply has historically supported gold’s inflation-adjusted increases against continuously expanding note currencies. Supply constraints also factor into predictions gold may continue appreciating faster than the overall economy. 

Increasing Demand for Gold

Notably, worldwide demand for gold shows no signs of abating, a key tailwind for its future appreciation. According to the World Gold Council, total global consumption reached over 4,500 tons in 2021, more than double the average tonnage of the 1990s. Developing economies account for much of the increased demand led by expanding wealth in India and China.

However, Western investment demand is also climbing with greater recognition of gold’s hedging properties among affluent investors. Trends indicate further rises in consumerism, technology usage, and emerging market influence, all boosting gold utility going forward. 

Portfolio Diversification

Beyond serving as an inflation hedge and safe haven, gold enables significant diversification of investment portfolios. Traditional holdings concentrated in stocks and bonds leave savings exposed to systemic market forces and vulnerable to parallel sell-offs across asset classes.

Statistics demonstrate gold’s low to negative correlation with other financial instruments creates multiple benefits. It reduces total volatility when blended with conventional securities prone to strong covariation within sectors. 


In summation, gold stands the test of time due to its intrinsic value, limited supply, steady demand, and ability to protect long-term purchasing power. No other asset can claim to preserve wealth across all inflationary periods, currency crises, wars, and recessions throughout monetary history.

With ongoing economic, political and social changes inducing ever greater financial uncertainty, gold investment satisfies those foreseeing turbulence ahead. For the committed long-term investor, gold investments anchored by its proven worth and attributes remain amongst the most rational anchors for insulation against risks covert and unknown.


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